Campaign Analyst

Posted On: June 17, 2024

Job Description:

• Design and deliver a program of communications including Marketing, Service and Compliance campaigns using MarTech platforms such as HCL Unica
• Ensure efficient and effective customer contact through campaign execution, including channel specific rules, key customer segmentation and standard inclusion and exclusion requirements
• Build data flows for single communications or orchestration of customer journeys
• Work closely with the 1:1 Marketing and Execution Channel Teams to deliver end-to-end customer communications
• Be a key member of the Campaign Analytics team, supporting each other with peer reviews and knowledge sharing
• Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders
• Use SQL coding to Query databases
• Ensure a high standard is applied in the design and development of campaigns, focusing on first-time Quality Assurance pass rate
• Understand the legal, regulatory and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations

To grow and be successful in this role, you will ideally bring the following:
• Experience in campaign tools (HCL Unica or similar)
• Experience in executing Marketing and Compliance Campaigns
• Ability to effectively manage and communicate to all stakeholders (technical and non-technical)
• Some knowledge of tools and techniques for analysis, data manipulation and presentation (e.g. SQL, Excel)
• Some understanding of Data warehousing or databases (e.g. Teradata, Oracle)
• Analytical and inquisitive mindset to continuously uncover campaign optimization opportunities.
• Strong ability to translate data insights into practical business recommendations.
• Problem-solving capabilities.

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