Campaign Analyst

Posted On: June 17, 2024

Job Description:

• Design and deliver a program of communications including Marketing, Service and Compliance campaigns using MarTech platforms such as HCL Unica
• Ensure efficient and effective customer contact through campaign execution, including channel specific rules, key customer segmentation and standard inclusion and exclusion requirements
• Build data flows for single communications or orchestration of customer journeys
• Work closely with the 1:1 Marketing and Execution Channel Teams to deliver end-to-end customer communications
• Be a key member of the Campaign Analytics team, supporting each other with peer reviews and knowledge sharing
• Develop strong ability to translate data insights into practical business recommendations and communicate with stakeholders
• Use SQL coding to Query databases
• Ensure a high standard is applied in the design and development of campaigns, focusing on first-time Quality Assurance pass rate
• Understand the legal, regulatory and policy requirements for usage of customer data, including customer opt-outs, consents & preferences, and privacy considerations

To grow and be successful in this role, you will ideally bring the following:
• Experience in campaign tools (HCL Unica or similar)
• Experience in executing Marketing and Compliance Campaigns
• Ability to effectively manage and communicate to all stakeholders (technical and non-technical)
• Some knowledge of tools and techniques for analysis, data manipulation and presentation (e.g. SQL, Excel)
• Some understanding of Data warehousing or databases (e.g. Teradata, Oracle)
• Analytical and inquisitive mindset to continuously uncover campaign optimization opportunities.
• Strong ability to translate data insights into practical business recommendations.
• Problem-solving capabilities.

Job location icon

Location

Job category icon

Job Category

Job experience icon

Job Experience

Job status icon

Job Status

APPLY NOW

We are eager to find the job that works for you, and we’ll get started as soon as you send your resume to us