The consultant will be responsible for executing marketing strategy for one or more brands, including the parent brand. This person is expected to be hands-on in terms of individual deliverables.

Key areas of responsibility:

1. Brand Guidelines: Create and enforce brand guidelines to ensure consistency in visual and verbal brand representation
2. Market Research: Be aware of industry trends, customer needs, and competitors’ strategies, and use these insights to refine brand strategies
3. Content and Messaging: Oversee the development of compelling and engaging content that communicates the brand’s vision, mission, and value to clients and partners.
4. Cross-functional Collaboration: Collaborate with BU leadership, product, sales, and other marketing teams to integrate brand strategies into their initiatives and ensure a unified brand presence.
5. Execution: Take ownership for planning and executing marketing plans, including digital marketing initiatives
6. Advertising and Promotion: Ideate advertising campaigns, both online and offline, to increase brand awareness and generate demand
7. Event Management: Identify industry events, conferences, and trade shows to strengthen the brand’s presence

Qualifications / Skills:

1. Master’s degree in business / marketing
2. 1-4 years of work experience in B2B technology firms
3. Understanding of global technology trends and technology buyers
4. Strong analytical skills and the ability to interpret data and market trends
5. Exceptional communication skills
6. Creative and strategic thinking, with a keen eye for detail
7. Strong understanding of digital marketing and online advertising platforms
8. Bias for execution and action